Tourism Toolbox

Tourism Toolbox

The Town of Conception Bay South is committed to the development of a vibrant and successful tourism industry. Many community stakeholders have a part to play in enhancing visitor experiences. In doing so, there exists opportunities to grow existing commercial operations, foster the development of new business, and improve the profile of Conception Bay South as a tourist destination. The goal for Conception Bay South Town Council is to position our community as the #1 day-trip destination on the Northeast Avalon.

As part of the Town’s commitment to the industry, the Tourism and Development department have started several initiatives to aid in the pursuit of industry goals and objectives. These include:


The Tourism Assurance Plan (TAP) ensures that Newfoundland and Labrador’s tourism industry is able to remain competitive with other national and international destinations. TAP involves five common minimum standards that are aimed at promoting tourism organizations that provide quality travel experiences. TAP assists tourism services and attractions in improving the way they operate. The minimum standards include:

  1. The ability to communicate and receive messages from customers by telephone, email and an online presence; and at a minimum, accept credit and/or debit card payment and respond to inquiries on a daily basis.
  2. Possess and maintain valid licenses, permits and all other regulatory requirements to operate.
  3. Maintain current and sufficient levels of liability insurance. Proof of insurance to be provided upon request.
  4. Must deliver actual experiences or services being promoted and/or offered to the consumer.
  5. Must be in good standing with Tourism Assurance Plan’s complaints procedure.

The Tourism Assurance Plan is a significant step forward for the tourism industry in Newfoundland and Labrador. It will increase consumer/traveler confidence in the services and attractions we offer and contribute to the overall sustainability of our industry.


Tourism Readiness and Marketing

Below you will find copies of the presentations that our partners have given to attendees of our Marketing and Readiness Sessions. These valuable resources can help unlock the potential of tourism-based and -adjacent businesses; guide entrepreneurs with skills, stories, and talents who wish to get their piece of the tourism pie; and enhance the ability of businesses to reach visitors to our community.

Experience Development – Chris Sheppard, Destination St. John’s

Newfoundland and Labrador Tourism Marketing Opportunities – Linette Moores, Department of TCII

Provincial Tourism Product Development Plan 2017-2020 – Carol-Ann Gilliard, Department  of TCII

Hospitality Newfoundland and Labrador Resources

Hospitality Newfoundland and Labrador offers a wide range of tools and resources that are of value to all organizations in the tourism industry. Here you will find a robust selection of resources specifically for your business. Visit the HNL resource page by clicking here.

NL Tourism Visitor Profiles – May 2019

Vacation Visitor Profile – Canada

Vacation Visitor Profile – USA

Vacation Visitor Profile – International


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